6 Social Media Tips for Physicians
Dermatologist Sandra Lee, MD, known to online fans as “Dr. Pimple Popper,” is an internet-viral physician with 7.53 million YouTube subscribers, 16.2 million TikTok subscribers, 4.5 million followers on Instagram, 2.9 million Facebook, and 136,700 on Twitter. She has six tips for other physicians looking to build a social media presence:
- Use your social media channels to showcase what makes your practice unique. Use things like before and after photos or office photos.
- Make it interesting. Use language that anyone can understand, not just fellow medical professionals.
- Be authentic and show your real personality.
- Avoid hot-button issues and be careful when running any sponsorships or partnerships.
- Be mindful of the time investment. It can take a lot to run and cultivate a successful social media account.
- Refrain from worrying if social media is wrong for you or your practice.
Dr Pimple Popper’ Offers Tips for Building a Social Media Presence (Brunk, Medscape, 12/22).
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